I see a lot of posts, get occasional e-mails from people who are trying to strike back against the petroleum companies by not buying gasoline on a Friday night. The better alternative would be not to buy fuel the last 3 days of any month. In traditional marketing, a company that offers products doesn't get paid by their retailers (such as the filling stations) until the product moves to the consumers. At the end of the month, the retailers are hoping to move as much volume as possible to get a better price and incentives. Here's why. If a retailer sells a certain amount, then they get a certain price from the wholesalers/manufacturers. If they move a larger volume they get their goods at a better price and still charge the same. So if they aren't moving as much volume at the end of a month, they may not make as much money from their business volume. So, if we fill our tanks and conserve by the 25th day of a month, that would have a greater impact rather than just boycotting weekends.
Message Posted: Jun 17, 2009 11:32:02 AM