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It May Be Diesel's Turn to Shine As Americans Yawn at Hybrids

Forbes -- American consumers are boosting their interest in — and loyalty to — clean-diesel engines at the same time they’re demonstrating more and more indifference to hybrids.

“Repurchase loyalty” for diesel powertrains increased by nearly 10 percentage points last year compared with 2008 while consumer repurchase rates for hybrid technology remained about flat at 35 percent, according to new data compiled by R.L. Polk. Diesel’s jump in repurchase loyalty as measured by Polk hasn’t been reported, while news about hybrid-repurchase trends was widespread yesterday.

Diesel-repurchase loyalty was up by about 9 percentage points over the three years, to 28 percent last year from 19 percent in 2008, reported the Southfield, Mich.-based auto-research firm.

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Submitted Apr 11, 2012 By: eromitlab

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BlackSbr Champion Author Nevada Posts:1,000 Points:559,575 Joined:Sep 2011	Message Posted: Apr 11, 2012 11:05:31 PM Ignore BlackSbr Report Abuse Yawn
melvindale Champion Author Michigan Posts:1,438 Points:351,230 Joined:Jun 2011	Message Posted: Apr 11, 2012 11:02:07 PM Ignore melvindale Report Abuse What Americans want is to get the huge improvements in fuel economy without having to pay for them. So if you can make it look, act, and cost exactly like the competing gasoline powered cars and truck, then you will be able to sell as many as you can make. But the status quo in alternate fuels and super economical cars and trucks are not what's going to sell in the USA in large numbers. So, figure out how to bring down the cost of diesel cars and trucks, as well as diesel fuel, and diesel has a chance to be the big game changer in the USA.
FlyingTigersPC Sophomore Author Virginia Posts:170 Points:127,165 Joined:Mar 2012	Message Posted: Apr 11, 2012 11:01:25 PM Ignore FlyingTigersPC Report Abuse COLD TEMPS ARE A WORRY. THE FUEL GELLS, NEED TO MIX WITH KEROSENE IN WINTER.
200porter Champion Author Toronto Posts:2,045 Points:538,135 Joined:Sep 2011	Message Posted: Apr 11, 2012 11:00:18 PM Ignore 200porter Report Abuse Doubt it because not every gas station has diesel and diesel is more expensive right now
hcivic Champion Author Virginia Posts:3,834 Points:2,261,715 Joined:Aug 2005	Message Posted: Apr 11, 2012 10:59:48 PM Ignore hcivic Report Abuse hhhhhmmmmm
mstearno Champion Author Dayton Posts:8,043 Points:1,727,235 Joined:Jan 2008	Message Posted: Apr 11, 2012 10:59:22 PM Ignore mstearno Report Abuse doubtful
Zeke33 Champion Author New Hampshire Posts:5,559 Points:1,613,580 Joined:Sep 2005	Message Posted: Apr 11, 2012 10:58:44 PM Ignore Zeke33 Report Abuse Hybrids are too expensive. Prius has the only efficient hybrid on the market. Diesel fuel should be priced lower than gasoline given it doesn't require the higher refining of gasoline. The diesel makers have to come out with a vehicle in this country that can equal the mpg of the vehicles sold in Europe.
pleopard Rookie Author Ontario Posts:96 Points:211,875 Joined:Sep 2007	Message Posted: Apr 11, 2012 10:58:22 PM Ignore pleopard Report Abuse 30mpg80: Uh, yes, quite some time ago in fact. :P
pleopard Rookie Author Ontario Posts:96 Points:211,875 Joined:Sep 2007	Message Posted: Apr 11, 2012 10:57:55 PM Ignore pleopard Report Abuse bobcatfan: Diesel is roughly 10% more per gallon than reg gasoline. The engine is roughly 30% more efficient. Cost per mile is 20% less. Depending on how many miles one puts on a vehicle in a year, it can pay itself off in a reasonable period of time. Also, consider that resale value of most diesel powered vehicles is higher.
30mpg80 Champion Author Lexington Posts:9,988 Points:1,483,855 Joined:Nov 2008	Message Posted: Apr 11, 2012 10:57:03 PM Ignore 30mpg80 Report Abuse Have they fixed the smell yet? Makes you throw up following one.
LaVonneK Champion Author Iowa Posts:2,925 Points:622,750 Joined:Jul 2011	Message Posted: Apr 11, 2012 10:56:01 PM Ignore LaVonneK Report Abuse Oh.
drz614 Champion Author Harrisburg Posts:2,279 Points:594,370 Joined:Aug 2011	Message Posted: Apr 11, 2012 10:54:27 PM Ignore drz614 Report Abuse ok
pleopard Rookie Author Ontario Posts:96 Points:211,875 Joined:Sep 2007	Message Posted: Apr 11, 2012 10:54:25 PM Ignore pleopard Report Abuse Hah! Yes, diesels are clean these days. I have 60,000 miles on mine and the inside of my exhaust tips have no soot residue whatsoever. Now go ahead and look at the exhaust pipe on a Prius. :P As for idling any engine in an enclosed environment... Yeah, stupid.
sit Champion Author Cleveland Posts:5,185 Points:1,928,945 Joined:Feb 2006	Message Posted: Apr 11, 2012 10:54:14 PM Ignore sit Report Abuse ok
bobcatfan Champion Author Kentucky Posts:1,577 Points:613,545 Joined:Apr 2011	Message Posted: Apr 11, 2012 10:52:12 PM Ignore bobcatfan Report Abuse Diesel is a great source of energy. Clean diesel more than ever. However, diesel in my area has been running 15 to 50 cents per gallon higher than regular gasoline. Even with higher MPG's it seems hard to recover the added expense of the engine and fuel.
pleopard Rookie Author Ontario Posts:96 Points:211,875 Joined:Sep 2007	Message Posted: Apr 11, 2012 10:51:47 PM Ignore pleopard Report Abuse I have a VW Jetta TDI with a DPF and I've never heard of them getting clogged up. This is perhaps a problem limited to a few diesels? Using oil that's not a low-ash generating oil will cause problems as well.
76chevy Champion Author Toledo Posts:3,980 Points:768,990 Joined:Jun 2010	Message Posted: Apr 11, 2012 10:50:41 PM Ignore 76chevy Report Abuse Questioning a real American who served his country under the worst conditions after his parents served their country over someone I wouldn't kick a dog in the a__ for.
Aviator_Rob Champion Author New York Posts:3,776 Points:409,865 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:49:28 PM Ignore Aviator_Rob Report Abuse GB_direct1, If you park a hybrid in the garage, you won't have to worry about dead cats either. I don't care how clean you think diesels are, unless you live in the Arctic, idling an engine is just plain stupid.
Aviator_Rob Champion Author New York Posts:3,776 Points:409,865 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:47:12 PM Ignore Aviator_Rob Report Abuse nwsynthetics, how about designing better diesel engines that don't get clogged up? Your argument is the same one that engine manufacturers gave 35 years ago when leaded gas was banned. They wanted to ban catalytic converters because you couldn't use leaded gas with them. They said it gummed them up.
SUSANCK Champion Author Chicago Posts:3,627 Points:705,530 Joined:Apr 2011	Message Posted: Apr 11, 2012 10:46:47 PM Ignore SUSANCK Report Abuse I guess we should give it a try.
GB_direct1 Champion Author Pennsylvania Posts:1,140 Points:155,050 Joined:Nov 2011	Message Posted: Apr 11, 2012 10:45:38 PM Ignore GB_direct1 Report Abuse diesel - better fuel mileage than gasoline and cleaner too - dont believe its cleaner try this - park a gasoline powered car in a closed garage for an hour along with several cats and then try it with a diesel powered car for the same amount of time (oh yeah you will need new cats if you try the gas powered first)
Aviator_Rob Champion Author New York Posts:3,776 Points:409,865 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:43:22 PM Ignore Aviator_Rob Report Abuse Care to elaborate, SIDEKICKFL? Which one was the American? One of them was born in Panama, and I don't mean Panama City, Florida.
Aviator_Rob Champion Author New York Posts:3,776 Points:409,865 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:41:45 PM Ignore Aviator_Rob Report Abuse USCCRN said, "Bio-diesel is a viable energy alternative. It's cleaner than regular diesel and could be made more abundant." The question is, "Does biodiesel drive up food prices since foodcrops and biodiesel compete for the same farmland?" I'd have more faith in biodiesel if the tractors and harvesters actually ran on the stuff and the fertilizer used to grow the stuff wasn't fossil fuel-based. That being said, used fry grease is perfectly fine for biodiesel since it was already used in cooking and would be thrown away, anyway.
JENNYHK Champion Author Chicago Posts:3,621 Points:709,545 Joined:Apr 2011	Message Posted: Apr 11, 2012 10:35:49 PM Ignore JENNYHK Report Abuse I guess that it is worth a try.
SIDEKICKFL Sophomore Author Florida Posts:165 Points:48,470 Joined:Feb 2012	Message Posted: Apr 11, 2012 10:33:06 PM Ignore SIDEKICKFL Report Abuse I voted for the American!!
goodbuy Champion Author Michigan Posts:7,648 Points:1,419,180 Joined:May 2005	Message Posted: Apr 11, 2012 10:29:09 PM Ignore goodbuy Report Abuse Love my diesel.
NHLiveFree Champion Author New Hampshire Posts:11,066 Points:1,618,325 Joined:Jun 2008	Message Posted: Apr 11, 2012 10:27:53 PM Ignore NHLiveFree Report Abuse Just no way in the USA when diesel exceeds the price of premium gasoline! The usual misinformation poll by Polk. Who paid/sponsored this one? There is still no such animal as truly "clean" diesel. It is just cleaner than the old sulfur laden D. It still spews lots of unhealthy and dangerous to our lungs particulates. It is still bad news.
Levi2974 Rookie Author Gary Posts:85 Points:17,715 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:27:34 PM Ignore Levi2974 Report Abuse Yes
WIPACKERFAN Champion Author Chicago Posts:8,779 Points:1,838,475 Joined:Aug 2005	Message Posted: Apr 11, 2012 10:26:58 PM Ignore WIPACKERFAN Report Abuse We'll see.
Ltdc Champion Author Long Island Posts:7,195 Points:1,673,870 Joined:Jul 2007	Message Posted: Apr 11, 2012 10:20:26 PM Ignore Ltdc Report Abuse Don't count on it.
sammynorge Champion Author Columbus Posts:1,306 Points:330,230 Joined:Jan 2006	Message Posted: Apr 11, 2012 10:18:58 PM Ignore sammynorge Report Abuse Solar and/or wind generation on every building in America makes more sense. Then all vehicles could be electric without adding to abundant pollution from coal.
ericbcire Champion Author Nevada Posts:4,505 Points:1,263,710 Joined:Aug 2009	Message Posted: Apr 11, 2012 10:18:28 PM Ignore ericbcire Report Abuse Diesel prices are too high.
USCCRN Sophomore Author Long Island Posts:145 Points:104,240 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:15:19 PM Ignore USCCRN Report Abuse Bio-diesel is a viable energy alternative. It's cleaner than regular diesel and could be made more abundant.
LQQKGAS Champion Author Phoenix Posts:2,650 Points:1,192,055 Joined:Oct 2009	Message Posted: Apr 11, 2012 10:10:35 PM Ignore LQQKGAS Report Abuse Diesel shines, if the light hits it just right.
gmcgas Champion Author Atlanta Posts:5,932 Points:1,710,170 Joined:Mar 2004	Message Posted: Apr 11, 2012 10:07:16 PM Ignore gmcgas Report Abuse don't really know the cost point that diesel is cheaper to operate in regular cars, because of the extra costs with maintance. for large trucks its hands down cheaper.
babugp Veteran Author Philadelphia Posts:339 Points:76,685 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:03:32 PM Ignore babugp Report Abuse kool
nwsynthetics Champion Author Oregon Posts:1,014 Points:344,475 Joined:Dec 2011	Message Posted: Apr 11, 2012 10:01:21 PM Ignore nwsynthetics Report Abuse If its the stink, carry air freshners... Diesel prices shouldn't be where they are at. Diesel motors will last longer than a regular motor, diesels have come a long way. stop clogging them up with the greenie add ons.
WIWalt Champion Author Wisconsin Posts:1,707 Points:411,565 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:01:17 PM Ignore WIWalt Report Abuse I agree diesel stinks & cost more so your about even
tasha88CA All-Star Author California Posts:602 Points:43,315 Joined:Mar 2012	Message Posted: Apr 11, 2012 10:01:01 PM Ignore tasha88CA Report Abuse k
AcuraTSX Champion Author Ohio Posts:5,472 Points:2,178,130 Joined:Dec 2005	Message Posted: Apr 11, 2012 10:00:42 PM Ignore AcuraTSX Report Abuse ok
Benz98 Veteran Author Modesto Posts:370 Points:21,285 Joined:Mar 2011	Message Posted: Apr 11, 2012 9:59:28 PM Ignore Benz98 Report Abuse ok
Blue48 Champion Author Illinois Posts:7,285 Points:1,633,945 Joined:Feb 2007	Message Posted: Apr 11, 2012 9:59:09 PM Ignore Blue48 Report Abuse I DON'T SEE IT!
bettersight Champion Author Oakland Posts:1,116 Points:255,885 Joined:May 2011	Message Posted: Apr 11, 2012 9:58:26 PM Ignore bettersight Report Abuse ok
texasvet Champion Author Texas Posts:3,822 Points:359,750 Joined:Jul 2009	Message Posted: Apr 11, 2012 9:55:43 PM Ignore texasvet Report Abuse They're trying to put some really nice lipstick on this pig. Note the loyalty numbers: 35% for hybrids, 28% for diesels. Not real good.
DCbeachbum Champion Author South Carolina Posts:2,642 Points:901,490 Joined:May 2010	Message Posted: Apr 11, 2012 9:53:47 PM Ignore DCbeachbum Report Abuse Driving a Diesel engine vehicle and getting better mileage is good. However the price per gallon is higher than premium gasoline. I am not sure how to calculate the break even point .... mileage vs price
mabrams184 Champion Author Lexington Posts:2,085 Points:530,055 Joined:Aug 2011	Message Posted: Apr 11, 2012 9:53:35 PM Ignore mabrams184 Report Abuse Hate the smell.
fuelsaverMN Champion Author Twin Cities Posts:2,282 Points:559,080 Joined:Mar 2011	Message Posted: Apr 11, 2012 9:52:59 PM Ignore fuelsaverMN Report Abuse "HYBRIDS RANK AT THE TOP FOR VEHICLES MPG.
fuelsaverMN Champion Author Twin Cities Posts:2,282 Points:559,080 Joined:Mar 2011	Message Posted: Apr 11, 2012 9:52:07 PM Ignore fuelsaverMN Report Abuse Diesel smells and it is more to fill up your tank.
ezone Champion Author Florida Posts:2,401 Points:943,110 Joined:Oct 2008	Message Posted: Apr 11, 2012 9:50:53 PM Ignore ezone Report Abuse Diesels have a lot going for them. Unfortunately, there is still the diesel stink and the 30 cent a gallon premium over regular (in this area), two giant negatives. Still cheaper than current biofuels, I suppose. NObama 2012.
freerobert Champion Author California Posts:1,159 Points:1,238,465 Joined:Mar 2008	Message Posted: Apr 11, 2012 9:48:40 PM Ignore freerobert Report Abuse Diesels are good. I have a 2008 diesel engine, and they run so much cleaner and quieter than the past engines. The cost of diesel has surpasted gas, but find that the diesel is more effcient.
JCLNC All-Star Author Greensboro Posts:902 Points:218,460 Joined:Jun 2011	Message Posted: Apr 11, 2012 9:46:23 PM Ignore JCLNC Report Abuse I don't know why it's so high , but diesel is always too high!
theschmuck Champion Author Michigan Posts:2,902 Points:1,508,600 Joined:Mar 2007	Message Posted: Apr 11, 2012 9:45:46 PM Ignore theschmuck Report Abuse Regardless of what type of fuel will be in the future, the gov't will still find a way to tax it and raise the price just like gas is now, count on it.